The Chaos
Vention is an innovative manufacturing automation platform that provides companies with a faster and more efficient way to design, order, and assemble custom industrial equipment. Despite their cutting-edge solutions, they faced key challenges in scaling their customer base and increasing revenue.
Difficulty reaching the right decision-makers in manufacturing and automation sectors, leading to wasted outreach efforts
Sales team burnout, as they struggled to manage a high volume of leads with inconsistent results
Missed opportunities due to inefficient prospecting and lack of targeted messaging
Heavy reliance on expensive PPC campaigns that resulted in high CPAs
Need to optimize lead generation, reach ideal clients, and convert more opportunities into successful sales
The System
1.
Identifying Client Pain Points
We worked closely with Vention to uncover the key challenges their target clients faced: high production costs and inefficiency in manual assembly processes, long lead times and limited flexibility in traditional manufacturing, and inconsistent quality in custom-made industrial equipment. By understanding these pain points, we crafted messaging that resonated deeply with their prospects.
2.
Systematic Outreach & Scalability
We implemented an automated email outreach system, sending personalized, pain-point-focused messages at scale. Our approach included tailored emails addressing specific manufacturing challenges, asking calibrated questions to start meaningful conversations, and showcasing how Vention's platform could solve their prospects' biggest problems.
3.
Managing Lead Overflow & Quality
As the outreach system generated more leads, we helped Vention manage the increased volume by prioritizing high-quality leads based on urgency and fit, segmenting leads to ensure that the sales team focused on the most promising opportunities, and continuously optimizing the outreach process.
The Outcome
+$85K
Additional Revenue
In one quarter
100%
More Efficient Outreach
Scalable system empowered sales team
100%
Enhanced Client Engagement
Stronger relationships and repeat business
100%
Reduced PPC Dependency
Broke free from costly advertising cycle